Personalization principle is the principle where the style is different, the interaction is personal and the author is visible. The first part of this principle is conversational style instead of formal style of delivery. This change in style allows a facilitator to present information and the learner to acquire information. The second principle is where the instructor interacts with the learners. This is often seen in e-learning where an agent or character interacts with the learner. This agent or character becomes a coach who suggest and encourages the learner in the correct steps. The third principle is making the author visible. This can be as simple as putting the information into a dialog instead of text format. By making the author visible, the learner will more likely engage in the material and have a better learning experience.
Reference:
Clark, R.C., & Mayer, R.E. (2011). E-Learning and the science of instruction. Proven guidelines for consumer and designer of multimedia learning (3rd ed.) San Francisco, CA: Pfeiffer. Retrieved from the University of Phoenix eBook Collection database.
Reference:
Clark, R.C., & Mayer, R.E. (2011). E-Learning and the science of instruction. Proven guidelines for consumer and designer of multimedia learning (3rd ed.) San Francisco, CA: Pfeiffer. Retrieved from the University of Phoenix eBook Collection database.